Sales and Marketing

The ability to interpret body language is a skill that will enhance anyone’s career. Body language is a form of communication, and it needs to be practiced like any other form of communication. Whether in sales or management, it is essential to understand the body language of others and exactly what your own body is communicating.

• Define body language.
• Understand the benefits and purpose of interpreting body language.
• Learn to interpret basic body language movements.
• Recognize common mistakes when interpreting body language.
• Understand your own body language and what you are communicating.
• Practice your body language skills.

Call centre employees who know how to handle the great variety of situations that present themselves with skill and professionalism will be an asset to the organization as well as being able to profit themselves in terms of salaries and performance bonuses.  Call Centre Training will allow the employee to enter their work area with confidence that they are equipped to answer questions and overcome objections and ultimately close the deal.

At the end of this workshop, participants should be able to:

•  Define and understand call center strategies.
•  Identify different types of buying motivations.
•  Create SMART Goals.
•  Familiarize myself with strategies that sharpen effective communication.
•  Use proper phone etiquette.
•  Set benchmarks.

Webinars are staples of modern business. Anyone can create a webinar and reap the rewards. When webinars are done well, they can increase your customer base and grow the knowledge of your brand. Webinars that are not done well can decrease the customer base and ruin your reputation. By following the advice in the course, you will understand the necessary steps to create a successful webinar.

At the end of this workshop, participants should be able to:

• Define webinars and their purpose
• Choose the best formats
• Prepare for webinars
• Avoid common mistakes
• Understand how to interact with the target audience
• Follow up successfully

The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.

At the end of this workshop, participants should be able to:

• Know how to conduct market research
• Develop a workable internet marketing campaign
• Recognize your target market
• Understand your brand
• Grasp SEO and website characteristics
• Find and capture leads

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.

At the end of this workshop, participants should be able to:

• Define your market.
• Know the different types of marketing and ways to use them.
• Learn effective ways of communicating with the customer.
• Know how to set marketing goals and strategies.
• Recognize common marketing mistakes and know how to avoid them.

Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This workshop is designed to give you practical teaching and hands-on tools that will get you networking once you complete this course.

By the end of this workshop, participants will:

• Network for success
• Manage “Meet and Great” opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication

Everyone who works in sales will run into sales objections. From retail employees on the sales floor to sales executives, people at every level of the business need to learn how to overcome sales objections. With the right training, it is possible to turn objections into opportunities. Investing in sales objection training will help improve sales and the company’s bottom line.

By the end of this workshop, participants should be able to:

• Understand the factors that contribute to customer objections.
• Define different objections.
• Recognize different strategies to overcome objections.
• Identify the real objections.
• Find points of interest.
• Learn how to deflate objections and close the sale.

This program can benefit anyone who presents; a trainer, a meeting facilitator, speaker, or seminar discussion leader. No matter which role you are assuming, this workshop will help you become more efficient and proficient with the skills of providing information to others.

By the end of this workshop, you should be able to:

• Perform a needs analysis and prepare an outline
• Select presentation delivery methods
• Practice verbal and non-verbal communication skills
• Knock down nervousness
• Develop and use flip charts with color
• Create targeted PowerPoint presentations
• Utilize white boarding for reinforcement
• Describe how video and audio enhance a presentation and list criteria for determining what types to use
• Enrich the learning experience with humor, questions, and discussion.

A good proposal doesn’t just outline what product or service you would like to create or deliver. It does so in such a way that the reader feels it is the only logical choice. This course will take participants through each step of the proposal writing process, from understanding why they are writing a proposal; to gathering information; to writing and proofreading; to creating the final, professional product.

By the end of this workshop, participants will be able to:

• Identify the purpose of a proposal
• Identify different types of proposals
• Identify and perform the steps in the proposal writing process
• Perform a needs analysis and write a goal statement
• Prepare a proposal outline
• Improve their writing skills with a variety of techniques
• Use appropriate resources and ghosting to build a strong case
• Add illustrations to their proposal
• Proofread and edit their proposal
• Add the finishing touches to create a professional-looking final product

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money.

At the end of this workshop, participants should be able to:

• Understand the language of sales
• Prepare for a sales opportunity
• Make an effective pitch
• Handle objections
• Seal the deal
• Follow up on sales
• Set sales goals
• Manage sales data
• Use a prospect board

Trade Show Staff Training

Being a part of a trade show can be a wise investment for any company. But preparation is important because it can ‘make or break’ how well you succeed during the show. Employees must realize that they are acting as a representative for the company and should be knowledgeable of its products and services. Preparing your staff for the trade show is a big job, so get started early!

At the end of this workshop, you should be able to:

• Recognize effective ways of preparing for a trade show
• Know essential points to setting up a booth
• Know the Dos and Don’ts behaviors during the show
• Acknowledge visitors and welcome them to the booth
• Engage potential customers and work towards a sale
• Wrap up the trade show and customer leads